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April 16, 2004Product Marketing Handbook for SoftwareJoel pointed out an interesting book called The Product Marketing Handbook for Software which projects itself as the definitive guide to successful software marketing. It discusses the industry’s special challenges and provides solutions specific to the task of marketing and selling software. From blogs through to E-mail and webinars, if you want to succeed in marketing and selling your software, I'm told you can’t afford to be without it. I have been thinking about ordering this. I originally was going to buy it on Chapters or Amazon with my special discount, but it looks like this is self-published. I took a few minutes and called the company, and had the pleasure of actually speaking with the author. He gave me a bit more comfort, and I have decided I will pickup this book this month and leave Purple Cow: Transform Your Business by Being Remarkable for reading next month. I like alternating between technical and business/marketing books. It is not only refreshing... it allows me to gain more knowledge in both disciplines. It also keeps me away from becoming a zombie in front of my computer or the TV. If you have read this book, please let me know. Would love to hear other people's review of it. Posted by SilverStr at April 16, 2004 02:56 PM | TrackBack |
 
My 5 Favorite Books
Writing Secure Code
Secure Programming Cookbook Security Engineering Secure Coding Principles & Practice Inside the Security Mind
My 5 Favorite Papers
Smashing the Stack
Penetration Studies Covert Channel Analysis of Trusted Systems DoD Trusted Computer System Evaluation Criteria NSA Security Recommendation Guides
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