How to Advertise on Google

Recently I have been absorbed in learning how to fully take advantage of marketing, especially in emarketing on the Net. One of the areas which I have been trying to understand is click through advertising, especially how it relates to things like google ads.

Well, I found an AWESOME resource over at startupskills.com which I thought I should share, since I know a number of the people who read here are also building software startup companies. Take the time and invest it in reading these great articles on Advertising on Google:

• Part 1: Planning - pros and cons
  
• Part 2: Google copywriting 101
  
• Part 3: Google copywriting 102
  
• Part 4: Make a good Google ad great
  
• Part 5: Writing headlines (1 of 3)
  
• Part 6: Writing headlines (2 of 3)
  
• Part 7: Writing headlines (3 of 3)

I would also suggest that if you are going to spend money on advertising on google, that you learn how to run an advertising campaign:

• Part 1: Brand Awareness
  
• Part 2: Reach and Frequency
  
• Part 3: Run a Reach campaign
  
• Part 4: Run a Frequency campaign

And to end this all off, I have learned about this for some time by subscribing to Richard's RSS feed.

Thanks for a great resource Richard!